The Hangover is a great movie, but a terrible feeling.
I have shared the experience that many of us have had after a long night of drinking. You never expect the next day to make you late for work, miss a workout, or have an assignment deadline sneak up on you.
...until it does.
Why I Created LiQure:
Throughout college, I was always avid into fitness and academics.
Now you might be wondering, how does alcohol play into those interests? Great question. It impacted both severely. One night out for a memorable experience with friends would turn into late submissions and lower strength.
Obviously, the best solution is to just not drink; however, that is how a lot of people responsibly unwind on their weekends. I wanted to create a product that was easy to access and effective for making my mornings more productive.
Mother Knows Best
Fortunately, my lovely mother also struggled with how she felt even after a glass or two of cabernet. She introduced me to dihydromyricetin, an extract from the Japanese Raisin Tree, which made her feel significantly better after a wine night.
I experimented with all products on the market, but each existing medium had its own problems. Liquids tasted awful, powders were messy, and pills looked suspicious at any venue outside the home.
After months of intense R&D, LiQure was born as a DHM-based gummy with delicious fruity flavor, easy portability, and the look of a snack when you are out.
What's Next?
As LiQure continues to enhance our product offerings and expand our presence across cities, campuses, and convenience stores, our goal remains unchanged: to make sure people have convenient and flavorful tools for maximizing their health and productivity the day after a night out.
Thank you for taking a shot on us. Let us raise a glass, shall we?
~ Daniel Adix & Logan Kramer, Co-founders @ LiQure ~
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